Surf Excel New Packaging

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Summary of strategy innovation strategy. Packet at rs 65 piece in new delhi delhi.

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It is one of the oldest detergents in india.

Surf excel new packaging. The campaign within only two days became the no 2 trending topic on twitter and amassed a reach of 42 million. However with the emergence of numerous local. The brand is owned by hindustan unilever limited hul.

I chose detergent powder as my product for packaging. The brand was launched in india in 1959 after hul s another brand rinso failed. Surf excel is a unilever brand that is currently marketed as the counterpart brand of omo detergent in the india pakistan bangladesh and sri lanka markets.

A wide variety of packaging of surf excel options are available to you such as zipper top heat seal and hand length handle. A powerful tornado appeared on screen extricating the last of the dried stains hurling itself onto the new surf excel packaging calling itself the true daaghoun ka champion the stain boss. Surf excel offers outstanding cleanliness on a wide range of stains and multiple products suited for bucket wash and machine wash environment.

Ss enterprises offering surf excel matic powder 1 kg packaging type. Either we had to come up with a new brand and design the packaging as well as the branding or redesign the packaging of any existing brand. Surf excel was first launched in pakistan in 1948 under surf brand name.

After conducting a brand study of various brands selling the same product i decided to work on surf excel detergent packaging. Initially surf was positioned on the clean proposition of washes whitest. Surf excel is a laundry detergent line of products.

Surf excel is engineered with modern and path breaking technology that offers consumers benefits such as tough stain removal easy dissolution superior fragrance and much more. The surf brand was the first detergent powder introduced in pakistan 1948 and india 1959. Finally putting this commotion to rest and marking the launch of its reformulation with stain lifter technology surf excel stepped up to claim responsibility of cleaning these stains from tv.

Launch a new product surf excel soap and for existing products improve quality and support in tougher removal of stains in half the time pricing and packaging multiple skus and types of products for all types of consumers advertising 360 degree communication and engagement through atl btl. A powerful tornado appeared on screen extricating the last of the dried stains hurling itself onto the new surf excel packaging calling itself the true daaghoun ka champion the stain boss. Get contact details and address id.

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